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7.01.001.007 - Social Media Usage

Approved: 9/15/2011
Approved By: President's Staff
Category: 7 - COMMUNITY RELATIONS AND DEVELOPMENT
Section: 01 - COMMUNICATIONS AND IMAGE
Policy: 001 - Communications and Image

The Community College of Beaver County is currently utilizing several forms of social media, including but not limited to, Facebook, Twitter, YouTube, and WordPress.  These all are online social utilities that allow individuals, or groups of individuals, to create a place for a group of people to come together online to post information, news and events.  Community College of Beaver County’s social presence is intended to provide the College community with a venue to share thoughts, ideas, and experiences through discussions, postings, photos and videos.

This procedure addresses the College’s official presence on social media sites. In general, individual faculty or student pages are not included in this procedure; however, if an employee or student group at the College creates a page that could be affiliated with the College, the Marketing and Public Relations Department should be notified. The College does not take any responsibility for pages developed by others.

Oversight of all CCBC-affiliated pages is the responsibility of the Marketing and Public Relations Department, who will periodically review pages to ensure College policies and procedures regarding usage of technology are followed and that the pages are being produced in accordance with the best interests of the College.

Departmental Social Media Sites

Individual departments wishing to develop a social media presence MUST contact the College’s Marketing and Public Relations Department at socialmedia@ccbc.edu before developing any pages and/or accounts.

If a page or account was previously created, please notify the Marketing and Public Relations Department by email and include the name of the page and the site.  This will ensure that all CCBC-related social media accounts stay connected and interactive with one another.

In regards to Facebook, departments will need to make a Fan Page NOT a profile page. Contacting the Marketing and Public Relations Department beforehand can ensure that proper steps are taken when developing the page.  Once the departmental pages are set-up, that department is responsible for content development (see below).

Student Organizations

Student organizations are encouraged to develop a social media presence.  This can include Facebook pages and groups, Twitter accounts and blogs.  When associated with the College, these pages should adhere to College policies and procedures regarding usage of technology.  Developing “friendships” with the official College pages and other student group pages is encouraged.

Fans, Followers, Subscribers

The term “Fan” refers to a member of Facebook that decides to “become a fan” of a particular page.  This means that the person is a recognized fan on the page, is able to interact on the page, and receives updates sent out about events.

The term “Follower” refers to a member of Twitter who chooses to receive updates from the College.  The College can also be a “follower” of other Twitter users.  “Follower” is also used by Blogger to refer to individuals, companies or businesses who choose to receive updates when the College posts a new blog.

The term “Subscriber” refers to a member of YouTube who chooses to receive notifications when the college updates or posts information on YouTube.  The College is also able to “subscribe” to other account holders and interact with those individuals, companies or businesses.

Individuals are also able to subscribe to the College’s blog on WordPress. A WordPress “subscriber” does not need a WordPress account in order to interact on the blog. WordPress subscribers receive notifications when a new post is available on the College’s blog.

Fans, Followers and Subscribers of the page cannot be censored by administrators, and are only censored by the terms and conditions of each individual site. Social media outlets do establish many guidelines in regards to language, posting pictures and videos, and various other topics. Be sure to read the guidelines carefully and report users that violate any terms or conditions.

Existing policies and procedures governing student and employee behavior apply to the College’s social media page(s).  The College takes no responsibility for content developed by non-employees.

Content Development

All content must relate directly to College business, programs, and/or services.  Content placed by administrators cannot promote individual opinions or causes which are not directly related to College purposes.

Content must maintain the College’s images as a professional educational institution. Profanity and other offensive language must not be used.

Content must be honest, accurate and consistent.

Content must be short and written in active voice.  Remember to consider the audience; the style and tone of content should be direct and student-oriented.

The College’s Marketing and Public Relations Department reserves the right to refuse to publish content that does not reflect these standards.

The Marketing and Public Relations Department is the primary administrator for the College’s main pages on any social media site. Those who wish to contribute information or make suggestions for CCBC’s pages must email socialmedia@ccbc.edu.

Photos and videos

Uploaded photos and videos must relate directly to the College and/or student life and should not be used as a promotional tool for programs, products, or services outside the College.  All photos and videos must adhere to existing College marketing policies and procedures.

Updating and adding content

The page should be maintained and as up-to-date as possible.  In general, the more frequent the content is updated, the more users will access the page. If the page administrator/account holder of any social media site fails to update inaccurate or out-of-date information for a month or longer, the Marketing and Public Relations Department reserves the right to contact and advise that individual or department to either update or delete the page/account.  This is to ensure that the image of the College remains consistent and the public is provided with accurate information.

Other

Since CCBC’s pages on social media sites are interactive tools, administrators should monitor pages closely and frequently to supervise user conduct.  Any questionable conduct should be reported to the Marketing and Public Relations Department.  Facebook, Twitter, YouTube and WordPress terms and conditions, found on each site, must also be followed strictly.

Social Media Posting Guidelines

Community College of Beaver County has created several accounts on social networking sites to engage with all current and new community members while encouraging a dynamic conversation about news, events, and topics of interest to the College community.  In doing so, CCBC respects First Amendment rights and embraces free speech values.  Our goal is to encourage free speech on CCBC-related social networking site(s), as well as to promote community values and ideals.

For these reasons, the contents of the CCBC Wall, Discussion Board, Fan Photos, and other areas available for posts are a combination of content submitted by individual administrators of the College page(s) and individual community members.  Content submitted by individuals does not in any way reflect the opinions or policies of the College.

Please be aware that all content and posts are bound by the Terms of Use and Code of Conduct for each social media site and Community College of Beaver County’s Computer and Tech Resources Policy.  In addition, CCBC reserves the right to block or remove the content of any post that violates campus policies, including but not limited to harassing, threatening, or profane language aimed at creating a hostile or intimidating environment.  Content may be removed at any time without prior notice for any reason deemed to be in the College’s best interest.

CCBC also observes the following positions:

Comments/Wall postings

Any comment or post deemed inappropriate by an administrator of a CCBC-related social media account due to harassing or threatening language, slander or profanity will be removed from the page without prior notice. CCBC reserves the right to block content in violation.

Reporting violations

Abusive content should be reported according to guidelines outlined in the site’s Terms of Use and Code of Conduct section on each site. In addition, consult the CCBC Student Handbook to report violations of the Student Code of Conduct.

Social Media Administrator Content

If you have a concern about content posted by the administrators of Community College of Beaver County’s social network accounts, please contact socialmedia@ccbc.edu.