Media Communications

Degree Offered: Associate in Applied Science

Credits Required: 60/61 (2016-2017 Academic Year)

Media Communications incorporates an effective combination of knowledge and skills in communications, business, technology, and media applications. This program addresses the diversity in communications options available in today's people-oriented environment. This program also provides an opportunity to evaluate communication techniques such as press releases, print media, social media, and electronic communications. The program emphasizes the importance of providing effective and quality communication with customers.

Media Communications will prepare the student for entry into the following careers: communication specialist, public relations assistant, media specialist, marketing analyst, training coordinator, and customer service agent.

Program Outcomes

Graduates will be able to

  1. Communicate effectively using technology.
  2. Demonstrate the ability to assess peers.
  3. Demonstrate effective non-verbal presentation skills.
  4. Write research papers using appropriate citations.
  5. Demonstrate effective journal writing skills.



Click below to view a crosswalk (transition of program courses from an old program to a current program) from a particular academic year:

2008-2009 Business Communications

2009-2010 Business Communications

2010-2011 Business Communications

2011-2012 Business Communications

Curriculum - 1st Year

First Semester - 15 Credits

BUSC 105Professional Relations 3.00
BUSM 112Principles of Management 3.00
CIST 100Introduction to Information Tech 3.00
VISC 110Understanding Media 3.00
WRIT 101English Composition 3.00

Second Semester - 15 Credits

BUSC 120Social Media 3.00
BUSC 220Team Development 3.00
BUSM 115Customer Relationship Management 3.00
VISC 115Digital Imaging 3.00
LITR 210Concepts of Literature 3.00
WRIT 103Writing For Business/Tech 3.00

Curriculum - 2nd Year

Third Semester - 15 Credits

BUSC 110Interpersonal Communications 3.00
BUSC 205Leadership 3.00
VISC 105Digital Illustration 3.00
VISC 130Digital Video I 3.00
MATH 110Mathematics of Business 3.00
MATH 126Statistics 4.00
 TAOC Category Three 
BIOL 110Human Ecology & Heredity 3.00
PHYS 110Introduction to Astronomy 3.00
 TAOC Category Four 

Fourth Semester - 15 Credits

BUSH 230Event and Media Planning 3.00
BUSM 270Business Internship 3.00
BUSM 245Principles of Marketing 3.00
PSYC 105Social Psychology 3.00
SOCI 231Cultural Diversity in American Soci 3.00
 TAOC Category Five (PSYC or SOCI) 
VISC 122Web Design 3.00
VISC 220Digital Photography 3.00