Degree Offered: Associate in Applied Science
Credits Required: 60
Media Communications incorporates an effective combination of knowledge and skills in communications, business, technology, and media applications. This program addresses the diversity in communications options available in today's people-oriented environment. This program also provides an opportunity to evaluate communication techniques such as press releases, print media, social media, and electronic communications. The program emphasizes the importance of providing effective and quality communication with customers.
Media Communications will prepare the student for entry into the following careers: communication specialist, public relations assistant, media specialist, marketing analyst, training coordinator, and customer service agent.
Click below to view a crosswalk (transition of program courses from an old program to a current program) from a particular academic year:
2008-2009 Business Communications
2009-2010 Business Communications
2010-2011 Business Communications
2011-2012 Business Communications
Curriculum - 1st Year
First Semester - 15 Credits
Provides an overview of general principles of human behavior for understanding the job behavior of the individual employee. The individual’s goal of personal satisfaction and productivity on the job are profiled in the following professional development themes: self-understanding; methods of motivation; the contribution of goal setting on both work and personal life; decision-making skills; job stress and burnout; managing job conflict; developing effective working relationships; adjusting to organizational life; dealing with counterproductive people; working within a group; leadership and influence; and improving personal productivity. 3-0-3
This course provides an introduction to the roles and responsibilities of current day managers. It focuses on the basic functions of the management process - Planning, Organizing, Leading, and Controlling and on the application of these functions through case study application. (3-0-3)
Introduction to Information Tech
A computer course designed to introduce students to personal computers. Topics include basic concepts of computer operations, storage media, software categories, Windows operating system, computer communication devices, and Internet. The course also includes introduction to Microsoft Word, Excel, Access, and PowerPoint. 3-0-3
This media literacy course is based on the media theory of Marshall McLuhan. Students will be introduced to what McLuhan believed to be the long term effects of using media on our bodies, psyches, and societies. We have created extensions of ourselves through the media we use on a daily basis. Any extension of ourselves affects the whole psychic and social complex. These extension are now global and intergalactic in scope, abolishing both space and time. Students will learn that in order to understand media, they must be able to understand themselves. By better understanding themselves, students will become better media creators, users, and communicators. (3-0-3)
Students will practice expository writing and learn the academic form of the essay and research paper. Students will focus on the development of an academically sound and challenging thesis and resulting essay. The mechanics of writing will be reviewed as needed. 3-0-3 Pre-requisite: Placement testing; successful completion of DEVS012 Reading and DEVS015 Introduction to College Writing if required, permission of the Division Director.
Second Semester - 15 Credits
Human social behavior is evolving from face-to-face to cyberspace via social communities and networks. This course will provide answers to the questions pertaining to how media, technology, and sociality have affected business and visual communications, marketing, and advertising. Students will explore the use of various social media -- web forums, blogs, wikis, chat, instant messaging, virtual worlds, twitter, flikr, YouTube, and more -- as methods to engage and connect with the consumer. Individuals will develop personal multimedia learning journals and small groups will use social media to produce and present final projects. (3-0-3)
This course provides the student with the understanding and the skill necessary to communicate effectively in any group situation. Specifically, the course will prepare the student for intensive team and group interaction that he/she will experience in both personal and career scenarios. It will also provide a firm foundation of team-oriented knowledge, experience in developing group problem solving skills, and a resource for future use. 3-0-3
Customer Relationship Management
The course covers the various theories of customer relationship management, customer management techniques, and how to interpret trends in relationship building, including socioeconomic and demographic changes. The course content also includes the elements of and potential impact of an effective two-way communication. 3-0-3
Using Adobe Photoshop, students will solve media problems by producing specific digital graphic solutions while observing the principles of good design. In order to observe how form contributes to message, the student will research how designers create the essential graphics, gather design elements from various resources, and generate designs that conform to and enhance message content. The students will also consider design variables related to various destination media like monitors, printers and other deliverables. (2-2-3)
This course introduces students to the three major forms of literary expression: fiction, poetry, and drama. Significant works from each form will be analyzed to reveal creative techniques, how they represent an author’s time, and how they reflect today’s human condition.
Writing For Business/Tech
Designed to train the student in effective writing, this course aims to increase the student’s ability to write with unity, coherence, and logic. It provides additional study and practice in writing letters, proposals, manuals, and reports of a business or technical nature as well as in professional and contemporary research methods. Prerequisite: WRIT101 3-0-3
Curriculum - 2nd Year
Third Semester - 15 Credits
Provides an introduction to the communication process that occurs between people. Students will gain the knowledge and skills necessary to develop, maintain, and evaluate dyadic relationships through language, perception, self-disclosure, listening and nonverbal communication. Emphasis will be placed on building effective interpersonal relations in a business environment. 3-0-3
This course will provide a firm foundation of leadership theory, practical and applied knowledge, and experience in leading a team, task force, or activity and in developing communication and problem-solving skills, as well as a source for future use. This course provides the student with the understanding and the skills necessary to lead effectively in a variety of settings. Specifically, the course will prepare the student for leadership responsibilities in their professional, community service, or educational endeavors. The student will also acquire experience on how leadership is practiced and gain insights and information to enhance his or her leadership skills. 3-0-3
This course focuses on basic design principles related to the graphic design and advertising field, including study of principles and elements such as composition, abstraction, color, form, and shapes. Understanding the relationship of elements and development of two-dimensional vector based projects for commercial applications using Adobe Illustrator is also stressed. Emphasis throughout the course is on computer desktop design and production techniques used in contemporary communication processes.
Digital Video I is an introduction to digital video and audio technologies, as well as an examination of the social, cultural, political, and theoretical implications of moving-image production in the digital age. The course will primarily focus on commercial, Hollywood, Independent, and Experimental media. Students will gain competency in digital pre-production, production and post-production while exploring various formal, conceptual, and structural strategies. Prerequisite: VISC115 (2-2-3)
Math Elective (MATH110 or higher)
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Fourth Semester - 15 Credits
This course is designed by the Business faculty to give second-year students supervised, on-the-job experience in various aspects of the business environment. Students may enroll in this class for credit as one of their business electives in the Accounting and Business Management curriculum. Prerequisites: Successfully completed 30 credits in their major, a Q.P.A. of at least 3.0, or recommendation from the faculty. Business faculty written approval is required prior to registration. 0-9-3
This course introduces students to special event planning processes and techniques. Emphasis is on successful planning, organizing, identifying sponsors, marketing, implementing, and evaluating large scale events.
The four P’s of the marketing mix, product, place, promotion, and price, are studied and applied to current market issues. The concepts and techniques used in product development, pricing tactics, promoting a product, and in choosing a distribution channel are outlined. Some of the quantitative aspects of marketing analysis are covered. 3-0-3
Cultural Diversity in American Soci
As reflected in the cultural diversity of the American society, this course examines issues of race, ethnicity, gender/gender roles, social class and sexuality in America from a sociological perspective within both the historical and contemporary context. This course also provides students with the opportunity to engage in a process of systematic self-examination so as to identify both their personal belief system on these topics as well as to explore their impact on the student's sense of identity. 3-0-3
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In this course, students will learn how to use digital tools for designing web pages. Emphasis will be on how to design effective websites for a specific user in mind. Usability guidelines, tips, and examples of effective and ineffective web sites will be discussed. Students will create a web site in class using Photoshop and Dreamweaver. Prerequisite: VISC115 (2-2-3)
This course will introduce students to digital photography and photographic image manipulation through the use of digital camera and computer technology. Students will build skills and techniques in digital photography and image processing for digital printing, the web, and interactive digital media. Emphasis is placed on acquiring digital photographic skills based on proficient and appropriate use of their camera, software and imaging editing tools. Image formatting possibilities are investigated, along with aesthetic/functional aspects of traditional photography techniques.