Digital Media Design
Degree Offered: Associate in Applied Science
Credits Required: 60
Digital Media Designers work in a world of integrated media and they are concerned with how messages, information, or entertainment are visually presented to an audience. Students will develop skills in photography, basic audio and video production, graphic and typographic design, and digital technology through hands-on experience. They design interactive CDrom, DVD, Flash, Shockwave, and web-based projects for individuals or corporate clients. The Visual Communications-Digital Media Design program is project oriented and focuses on the creation of a variety of media tools that include interactive media, presentation design, video production, web page design, and web animation. Students interested in the Visual Communications-Media Design program must have a strong interest in art and digital presentation media. The Digital Media Design program places a portfolio in the hands of students. This portfolio can be used to seek employment or entrance into a baccalaureate or art institution.
Employment is typically found in graphic design firms, corporate art departments, educational media graphics departments, advertising or news agencies, publishing houses and pre-press companies. Companies that specialize in new media, such as website development, computer animation and interactive media are also sources of employment for graduates. Entry-level job titles are: multimedia designer, interactive designer, web page designer, videographer, computer animator, meida designer, or producer.
Curriculum - 1st Year
First Semester - 15 Credits
Introduction to Information Tech
A computer course designed to introduce students to personal computers. Topics include basic concepts of computer operations, storage media, software categories, Windows operating system, computer communication devices, and Internet. The course also includes introduction to Microsoft Word, Excel, Access, and PowerPoint. 3-0-3
Utilizing studio practice and lecture, this course examines the visual elements and compositional principles necessary to the artist. Principles of two-dimensional design and a knowledge of historically successful design models will then be applied to solve a variety of mixed-media design problems.
This media literacy course is based on the media theory of Marshall McLuhan. Students will be introduced to what McLuhan believed to be the long term effects of using media on our bodies, psyches, and societies. We have created extensions of ourselves through the media we use on a daily basis. Any extension of ourselves affects the whole psychic and social complex. These extension are now global and intergalactic in scope, abolishing both space and time. Students will learn that in order to understand media, they must be able to understand themselves. By better understanding themselves, students will become better media creators, users, and communicators. (3-0-3)
Using Adobe Photoshop, students will solve media problems by producing specific digital graphic solutions while observing the principles of good design. In order to observe how form contributes to message, the student will research how designers create the essential graphics, gather design elements from various resources, and generate designs that conform to and enhance message content. The students will also consider design variables related to various destination media like monitors, printers and other deliverables. (2-2-3)
Students will practice expository writing and learn the academic form of the essay and research paper. Students will focus on the development of an academically sound and challenging thesis and resulting essay. The mechanics of writing will be reviewed as needed. 3-0-3 Pre-requisite: Placement testing; successful completion of DEVS012 Reading and DEVS015 Introduction to College Writing if required, permission of the Division Director.
Second Semester - 15 Credits
This course provides the student with the understanding and the skill necessary to communicate effectively in any group situation. Specifically, the course will prepare the student for intensive team and group interaction that he/she will experience in both personal and career scenarios. It will also provide a firm foundation of team-oriented knowledge, experience in developing group problem solving skills, and a resource for future use. 3-0-3
In this course, students will learn how to use digital tools for designing web pages. Emphasis will be on how to design effective websites for a specific user in mind. Usability guidelines, tips, and examples of effective and ineffective web sites will be discussed. Students will create a web site in class using Photoshop and Dreamweaver. Prerequisite: VISC115 (2-2-3)
The word 'kinetic aesthetics' in the context is intended to refer to the impact that moving images, and the juxtaposition of those images have on an audience. Students will follow the history of cinematic presentation theories and the way these theories have influenced film & video production and post-production. The presentation of each theory is accompanied by film samples that typify these stylistic forms, and course requirements include final presentation projects that require students to mimic the eclectic form of an aesthetic review. This final project will permit the student to exhibit personal stylistic preferences in digital media presentation.
Photography:Film and Light
Students are introduced to the principles and processes of still photography, with emphasis on the technical and aesthetic aspects of lighting. Coursework includes 35mm camera handling, exposure control, image composition, B&W films, processing, and printing, and using existing and supplemental lighting techniques. Students are required to have access to a good quality 35mm camera (details available through the department) and to purchase their own film and dark room supplies.
This course will introduce students to digital photography and photographic image manipulation through the use of digital camera and computer technology. Students will build skills and techniques in digital photography and image processing for digital printing, the web, and interactive digital media. Emphasis is placed on acquiring digital photographic skills based on proficient and appropriate use of their camera, software and imaging editing tools. Image formatting possibilities are investigated, along with aesthetic/functional aspects of traditional photography techniques.
This course introduces students to the three major forms of literary expression: fiction, poetry, and drama. Significant works from each form will be analyzed to reveal creative techniques, how they represent an author’s time, and how they reflect today’s human condition.
Writing For Business/Tech
Designed to train the student in effective writing, this course aims to increase the student’s ability to write with unity, coherence, and logic. It provides additional study and practice in writing letters, proposals, manuals, and reports of a business or technical nature as well as in professional and contemporary research methods. Prerequisite: WRIT101 3-0-3
Curriculum - 2nd Year
Third Semester - 15 Credits
Mathematics of Business (or higher)
The first part of the course reviews the mathematics fundamental not only to employment in business but also to intelligent participation in consumer life. Topics to be reviewed include fractions and decimals; ratio and proportion; units of measurement; and percentage. The second part of the course is devoted to business applications. Topics include trade and cash discounts; markup; simple interest; payroll; sales and property tax; and elementary statistical notions. 3-0-3
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This course focuses on basic design principles related to the graphic design and advertising field, including study of principles and elements such as composition, abstraction, color, form, and shapes. Understanding the relationship of elements and development of two-dimensional vector based projects for commercial applications using Adobe Illustrator is also stressed. Emphasis throughout the course is on computer desktop design and production techniques used in contemporary communication processes.
Digital Video I is an introduction to digital video and audio technologies, as well as an examination of the social, cultural, political, and theoretical implications of moving-image production in the digital age. The course will primarily focus on commercial, Hollywood, Independent, and Experimental media. Students will gain competency in digital pre-production, production and post-production while exploring various formal, conceptual, and structural strategies. Prerequisite: VISC115 (2-2-3)
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Visualization and writing for a variety of media forms, including Public Service Announcement, audio script, video script, storyboard, treatment, video production packet, and news release. Emphasis is on effective language usage, audience analysis, visual imagery, and evaluation procedures for electronic media. Established communication theories are applied to the production process.
Fourth Semester - 15 Credits
This is the study of the individual’s interaction with his/her environment. Culture; socialization processes; attitudes; values; roles; and communication will be investigated as well as other factors, which influence personality development. 3-0-3
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This course covers advanced techniques in digital video production and post-production and delivery (i.e. interactive video, streaming media, video in multimedia). Readings explore video art, digital and visual culture. Students create/critique digital video projects. Students work in teams typical of video production crews. Pre-production planning, production, and post-production procedures are emphasized. Prerequisites: VISC115, VISC130. (2-2-3)
Interactive Design provides the resources to produce interactive multimedia products. Students are expected to generate logical, user-friendly interfaces; and, to this end, user-interface standards are presented. Since this is an advanced media course, the student is expected to come to this class with the ability to generate his or her own source materials, including the script, graphics, video, and audio resources, and a plan that identifies and considers the target audience. One final program digital media portfolio will be produced by the student using Macromedia’s Director. Attention will be given to portfolio presentation and distribution methods through practical application and illustration. Prerequisite: VISH115 2-2-3
This course is designed to develop students' strategies for exploring and creating a dynamic digital portfolio. The students will explore current tactics and practices used to display their best works and showcase projects. Students will research sites, create storyboards and prototypes, packaging for portfolio, resume, and analyze the potential audiences. Concepts, cross-platform developments and issues concerning aesthetics, interface design and the use of media are addressed. Students will also explore and implement various current techniques for electronic self-promotion. This is the Visual Communications's capstone course. (2-2-3)
Visual Communication Internship
This course is an individualized activity in a designated enterprise cooperating with the Visual Communications program(s). The student will obtain professional work experience with a mass media related organization. Course proposal must be approved by the Visual Communications faculty. (1-6-3)
Media Design Entrepreneurship
Once students have built a portfolio filled with new media work samples, they need help with how to position themselves for a successful career. In Media Design Entrepreneurship, students will learn the essentials of setting up and managing their own media design/new media business. Students will be guided through everything from how to present their portfolios, find work, and market themselves, to the more daunting tasks of registering a company name, establishing an accounting system, and setting up their own corporation. Whether they're going freelance, setting up their own shop, or just starting out with a big company, this course will set their career on the right track.