CCBC DIRECTOR OF COMMUNICATIONS WINS COMMUNITAS AWARD
Community College of Beaver County is pleased to announce Leslie Tennant, Director of Communications, is a winner of a 2013 Communitas Award in the category of Community Partnership.
Tennant received the nomination for the program Home Field Advantage, which she created and implemented at the College. The program is aimed at creating stronger connections between CCBC and Beaver County high school students and their parents.
“The significance of CCBC’s Home Field Advantage campaign continues to have extensive win-win ramifications for both the school districts and for College. It truly is a game changing strategy in how we market and recruit our students,” explains Tennant. She continues, “It is an exciting, grassroots communications strategy that I have been fortunate enough to see take root and grow. CCBC is committed to being an active partner in our community, and Home Field Advantage (and this award), helps us accomplish that part of our mission.”
Relying on hometown pride and western PA’s championship spirit, CCBC offers marketing dollars to each of the high schools’ athletics programs in exchange for opportunities to promote the benefits of attending CCBC to their student population.
According to a news release from Communitas Awards, “our judges found that Leslie Tennant clearly exhibits the spirit of communitas, a Latin word that means people coming together for the good of a community.”
Communitas Awards is an outgrowth of the pro bono recognition program of the Association of Marketing and Communications Professionals, a several thousand member group that honors creative achievement and fosters partnerships with charities and community organizations. Communitas Awards recognizes exceptional businesses, organizations and individuals who are giving of themselves and their resources, as well as those who are changing how they do business to benefit their communities. For more information about the awards, visit www.communitasawards.com.