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Business Owners, Entrepreneurs, & Non-Profits

Entrepreneurship Education at CCBC

In 2005, the Board of Trustees and President of CCBC identified promoting entrepreneurship education as a long-term priority and an essential part of enhancing economic development and revitalizing a community in transition.  Since that time, a One-Year Entrepreneurship Certificate (24 credits), an Associate Degree in Entrepreneurship, and 12 non-credit courses for small business owners and entrepreneurs were developed and offered to adult members of the community.  Since 2008, the College expanded its efforts and partnered with community organizations and area business owners to enhance entrepreneurship education opportunities for low income youth (ages 11 to 18) within Beaver County and to develop a pathway to post-secondary opportunities.

Courses for Business Professionals

Marketing

The Following classes are held at:

CCBC Washington County Center at Southpointe
Bailey Center I
125 Technology Drive
Canonsburg, PA 15317
724-480-3581

E-mail Marketing: Stop the Spam. Start the Sale.  OCCP45302 $89

3 Hours, 3/19/15, Thurs., 9:00 a.m.-12:00p.m.

Subject line, photos, length of message, measurement. All of these factors—and more—impact the effectiveness of your email campaigns. In this class, you will learn best practices for email marketing including when and how to utilize eblasts as part of a marketing plan; content rules and development; and measurement and follow up. This course involves training in both writing for email marketing as well as an overview on overall presentation and marketing strategy.

Crafting Your Company's Social Media Plan  OCP52501  $89

3 Hours, 4/16/15, Thurs., 9:00 a.m.-12:00p.m.

It’s no secret that the Internet has drastically changed the dynamics of the merchant/customer relationship.  Customers increasingly turn to the web for product and company information and select to do business with companies that are transparent, open and honest.  Setting up a Facebook page, Twitter account, or YouTube channel for your organization is easy.  But are you executing a strategic plan to best reach your targets?  During this program, you will learn how to find your customers on the social media platforms they use the most.  Plus receive tips to best engage with this community for long-term success.

 

Writing for the Web WRKD18301  $89

3 Hours, 4/23/15, Thurs., 9:00 a.m.-12:00p.m.

Understanding the difference between writing for print versus writing for the web starts with learning how readers behave online. In this course, we will explore how to accommodate the needs of online readers through writing, structure, organization, and style.  This course will also cover the importance of content marketing and SEO.  You will learn: audience and goal-oriented writing; how people read and interact online; content creation and maintenance; and dealing with organizational politics in web planning.

Small Business

Small Business Start Up from A-Z OCCP38001 $119 + $25 Lab

In a hands-on and interactive environment, learn the procedural and legal aspects of starting a business, raising capital, advertising, promotion and publicity, Internet, social media, email marketing, financial statements, pricing and sales forecasting, and writing a business plan.  15 Hours-5 Weeks.  Tues., 2/17-3/17, 6-9 p.m.  STC, Room 4103.

 

 

 

 

 

Youth Entrepreneurs

One of the keys to CCBC’s successful approach to entrepreneurship education has been to create the opportunity to introduce or expand entrepreneurial education in local school districts and to create a pathway from middle school and high school to credit and non-credit offerings at the College.

CCBC has accomplished this by engaging two key organizations within our community – the Franklin Center of Aliquippa, and Entrepreneuring Youth, a non-profit educational and entrepreneurial program that provides real life experiences in business creation so young people acquire knowledge and skills essential for academic success and economic security.

Summer Biz Camp

CCBC, Entrepreneuring Youth (E Youth) and the Franklin Center of Aliquippa sponsored two six week business camps for 34 middle and high school students in Beaver County during the months of June, July and August.  The intermediate camp, BlueSky Biz™, introduced 18 youth to the world of entrepreneurship while the Advanced Business Camp deepened the ownership experience for 16 young people who had already attended the intermediate camp last year.

The foundation of each camp was built on business ownership. Through a variety of interactive and hands-on learning activities, field trips and guest speakers, these young people discovered how a small business is created and generates profits and had the opportunity to envision themselves as founders and owners of an enterprise that they created.

“In keeping with the mission of CCBC, the Biz Camp is reaching out to the community in areas not normally serviced by our core courses and curriculum.  The involvement of middle school youth in entrepreneurship programs helps begin the pathway for business options at any point in a student’s education,” stated John Goberish, manager of CCBC’s Continuing Education Division.

From the very first day participants were highly engaged and accountable for choices which led to the opportunity to make money (and keep the profits!).  Based on interests, skills and opportunity recognition the young people selected business choices ranging from customized crafts like jewelry, healing cream and personalized greeting cards to services such as gardening, tutoring and babysitting.

During the camp, participants took part in two capstone events.

The first was a Market Day where they were able to sell their products to the public at the Beaver Valley Mall. Armed with business cards, brochures and engaging sales pitches these young people experienced the exhilaration of making a sale.

“The biggest benefit of our involvement in Biz Camp is to see the kids take an idea from abstract dream to concrete reality and to watch the dawning of recognition on their faces when they first realize that, yes, I can do this and be successful. The life skills that they walk away with at the end of camp are invaluable,” said Sandy Edwards, education director for the Franklin Center

The second event was a Business Plan Competition, held at CCBC, which let the young entrepreneurs present their business plan to judges chosen from the College, local businesses, and the community.

Three finalists were chosen from each camp and received monetary awards in recognition of their achievement. 

“The ownership experience helped these young people see how ‘my goals’ and ‘my education’ are inextricably linked. They realize just how much they already influence and control their lives.

At the end of camp, the students take away great delight from making money and great pride from creating and selling something they are passionate about and enjoy doing as a possible future career path.

“Individuals and organizations that possess an entrepreneurial mindset will be more innovative, will be more adaptable, will strive to challenge the status quo, and will create more opportunities for our region,” stated John Goberish, Manager of CCBC’s Continuing Education Division.  “Entrepreneurship is about being empowered, taking action, and creating new opportunities rather than passively waiting for opportunity to find us.”

And, CCBC is doing just that.